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Case Studies:
Bringing a Japanese Medical Beauty Brand to North America

About project

Bringing a Japanese Medical Beauty Brand to North America

  • Industry

    Medical Beauty / Skincare

  • Сompletion:

    July 2024

  • Scope:

    Business Strategy & Planning

About project

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Challenge

A Japanese biotech skincare brand sought to expand into Canada but faced challenges with Health Canada regulations and ingredient restrictions.

Infipro Solution
  • Reframed the formula and documentation to comply with Health Canada cosmetic standards.
  • Completed CNF filings and built a compliant import strategy.
  • Designed brand localization for North American clinics and spas.
  • Connected the brand with local distributors and luxury spas.
Result

The brand successfully launched under its “Aurora Longevity” subline and entered high-end medical clinics in Toronto and Vancouver.

Conclusion

Through a holistic approach combining regulatory guidance, cultural adaptation, and strategic market connections, Infipro successfully enabled the brand to launch its “Aurora Longevity” subline in high-end medical clinics across Toronto and Vancouver. The project not only ensured full compliance with Canadian cosmetic regulations but also positioned the brand as a premium, trusted player in the North American medical beauty space. By bridging regulatory expertise with market insight and execution capabilities, Infipro helped the client transform a complex market entry into a seamless and impactful expansion, creating a foundation for long-term growth and continued success in North America.

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