Contact info
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Phone:
+1 (416) 299-0668
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Email:
info@infiprolimited.com
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Office:
8500 Leslie St., Markham ON
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Case Studies:
Helping an Asian Food Brand Enter Mainstream Retail
Helping an Asian Food Brand Enter Mainstream Retail
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Industry
Food & Beverage
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Сompletion:
July 2023
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Scope:
Sourcing + Market Entry Strategy + Retail Expansion
About project
Infipro collaborated with a Southeast Asian snack brand that sought to expand from niche Asian supermarkets into mainstream Canadian retail, a move that required navigating complex market dynamics, regulatory standards, and competitive positioning. The client faced challenges in understanding local consumer preferences, meeting CFIA bilingual labeling regulations, and accessing major retail channels. Infipro delivered a comprehensive, end-to-end solution that combined deep market research, competitive pricing analysis, and strategic guidance on packaging redesign to meet compliance standards. In addition, we facilitated direct introductions to key retail buyers, including Costco, Walmart, and T&T, and provided end-to-end import compliance and customs support. Every step of the process was designed to maximize market visibility, operational efficiency, and sales potential.
Challenge
A Southeast Asian snack company wanted to expand beyond Asian supermarkets into mainstream Canadian retail.
Infipro Solution
- Conducted market research and retail pricing analysis.
- Guided packaging redesign to meet CFIA bilingual labeling requirements.
- Introduced the product to Costco, Walmart, and T&T buyers.
- Provided import compliance and customs support.
Result
The brand achieved shelf presence in over 100 stores nationwide within six months, and doubled sales volume through optimized pricing and visibility.
Conclusion
Through a coordinated approach that integrated regulatory compliance, strategic retail planning, and targeted market introductions, Infipro successfully enabled the brand to achieve nationwide retail presence in over 100 stores within six months. Optimized pricing strategies and enhanced product visibility led to a doubling of sales volume, establishing the brand as a credible and recognized player in the Canadian mainstream snack market. This project exemplifies Infipro’s ability to transform regional brands into national success stories by bridging market insight, operational execution, and compliance expertise, creating sustainable growth opportunities for our clients in North America.
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What We’ve
Achieved Together
Each project we take on is a partnership — rooted in trust, driven by insight, and focused on results. From global brands to ambitious startups, our work reflects real challenges, smart solutions, and measurable impact.
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