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Case Studies:
Import Licensing & Market Setup for a European Wine Brand

About project

Import Licensing & Market Setup for a European Wine Brand

  • Industry

    Food & Beverage / Alcohol

  • Сompletion:

    July 2023

  • Scope:

    LCBO Licensing + Distribution Setup + Brand Launch

About project

Infipro partnered with a European winery aiming to enter the Ontario market with its premium wine portfolio. The client faced significant challenges navigating the complex LCBO licensing process and ensuring compliance with Canadian bilingual labeling regulations. Infipro provided a comprehensive, end-to-end solution, managing the LCBO import license application from start to approval and developing bilingual product labels that met CFIA standards. Additionally, we connected the brand with trusted Canadian distributors, enabling strategic retail placement across both boutique liquor stores and online marketplaces. Every step was designed to streamline regulatory compliance while maximizing market visibility and positioning the brand as a premium offering in the Canadian wine market.

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Challenge

A European winery wanted to sell premium wines in Ontario but found LCBO licensing and Canadian labeling complex.

Infipro Solution
  • Managed LCBO import license process from application to approval.
  • Developed bilingual label compliant with CFIA standards.
  • Connected brand with Canadian distributors for retail placement.
Result

The winery successfully launched its brand in Ontario, entering boutique liquor stores and online marketplaces within three months.

Conclusion

Through Infipro’s regulatory expertise, market insight, and strategic distributor connections, the winery successfully launched its products in Ontario within just three months. The brand quickly gained a foothold in boutique liquor stores and online retail channels, establishing credibility and driving early sales growth. This project highlights Infipro’s ability to simplify complex regulatory processes while delivering practical market entry solutions, enabling international wine brands to confidently expand and thrive in North America.

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